Wednesday, 31 January 2007

7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get.

Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

This is all about how you can profit with your list and this is true because everyone now are building their list in order to get more future business and promotion through their list of subscribers.

About the Author

Kenny Tan writes about Internet Business and Marketing in his Weblog. You can get more resources in his Free newsletter, articles, updates and get additional information on his website:

http://www.kenny-tan.com/blog

Friday, 26 January 2007

"Email Promos Exposed" Video Series: How to Write Killer Email Promos That Get Results!


Have you ever been faced with the task of havingto write an email promotion to your list, andthen realized that you didn't know what to say orhow to say it?
Michael Rasmussen's new video course "EmailPromos Exposed" promises to solve that problemfor you by walking you through the actual processof creating killer email promos step-by-step.


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Get FREE Private Access toThis $197 Value, Life Changing Product!
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I decided to see if Michael's videos live up totheir promise by trying them out myself. Here'swhat I found:

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Overall Quality
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The first thing I noticed when I opened up thefirst video was the stunning production quality.He used Camtasia Studio for the production, whichis now the industry standard for creatinghigh-quality screen capture video products. Theaudio is near studio quality, and the graphicsare very professional. These videos were made bysomeone who KNOWS what he's doing. Well done!
I also liked how Michael divided the videos up bysection, and then again by sub-section. Forexample, one video is all about the subject line,and then there are different parts of that videothat each cover a certain area of crafting akiller subject line.
Now let's move onto...

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THE ACTUAL VIDEOS
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Here's a brief summary of each video. Obviouslyit's impossible to list every single thing here,but I want you to get a feel for what each onecovered, and how well it covered it.

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If you're in a hurry, just go ahead visit thisURL to get instant free access to these videos:
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VIDEO 1 - INTRODUCTION
This video served as an introduction to the wholecourse. You get to see a picture of Michael inhis every day life, and he establishes hiscredibility right up front by talking about someof his massive successes online. He even providesproof of credibility by displaying two checks inthe amount of $50,000 and $25,000 which provethat, when it comes to the subject of makingmoney with email promos, he knows his stuff.
This is a good lesson for anyone to get. Wheneveryou're teaching people how to do something, it'sgood to establish your credibility up front, sothat there's no doubt about whether or not you'requalified to talk about the subject. Most productdevelopers either skip or minimize this step.

VIDEO 2 - BEFORE YOU WRITE THE PROMO
This video talks about some things that no othermarketer has bothered to mention. You'll learnthings like:
* The mindset you need in order to write a killerpromo
* The different tools you need before you getstarted
* How to keep your emails laser-focused
* How to create an outline that practicallywrites the email for you.
This was a fantastic video, and did a good job ofkicking things off.

VIDEO 3 - THE SUBJECT LINE
I liked this video, because it talked about oneof MY biggest weaknesses when it comes to writingemail promos... the subject line. The subjectline is a confusing topic, because nobody's 100%sure what the best tactics are.
Michael breaks it down, and reveals:
* The biggest secret for writing a subject linethat makes people insanely curious.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
I was surprised to find that I was making some ofthe mistakes that Michael mentioned in thisvideo, but now I know better.

VIDEO 4 - THE OPENING
This is where a lot of people slack off whenwriting their emails. Michael talks about howimportant it is to create an opening that isconversational, and then reveals techniques andexamples on how to do that.
He also reveals:
* How to get people to keep reading your emailonce they've opened it.
* How to make your opening interesting.
* Mistakes to avoid when creating your first fewparagraphs.

VIDEO 5 - THE BODY COPY
This is one of the "meatiest" portions of thecourse, because it reveals techniques that arenot widely discussed on the forums, blogs, and inmost eBooks. He talks about the importance ofkeeping your body copy tight and relevant, andthen reveals how you can do that. You'll alsolearn:
* How to write powerful bullets that make peoplecurious and want to find out more.
* Simple formatting tricks for making your bodycopy easy to read.
* The secret of "bucket brigade copy" and how touse it in your email promos to force people tokeep reading.

VIDEO 6 - THE CALL TO ACTION
This is where a lot of people wimp out in theiremail promos. They start out strong, but when itcomes time to ask the reader to click the linkand take action, they don't know what to say.Michael talks about some of his favoritetechniques for making that happen, and alsoreveals:
* The "magic question" to ask yourself that willmake your close much more powerful.
* The secret of the "unanswered question" and whyhandling this is a surefire way to get people toact right away.
* The structure of a powerful close.
* Mistakes people make when creating their close.

VIDEO 7 - CREATING AN EFFECTIVE P.S.
Some people say that the P.S. is one of the mostimportant parts of the email, because it is oftenthe one thing that gets people to click the linkat the end. In this video, Michael talks about:
* Why you should including a P.S. at the end ofyour email.
* The 4 different kinds of P.S.'s you can use(this section was a real eye-opener for me).

VIDEO 8 - COMMON MISTAKES PEOPLE MAKE
I loved this video, because it showed me somemistakes that I was making that I wasn't evenaware of. Unless you're a seasoned pro, you'reprobably guilty of some of the things thatMichael talks about in this video as well, andthat's why it's so valuable. I've shaved yearsoff my learning curve, because now I can avoidsome of the costly mistakes that I was bound tomake in the learning process.

VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS
This video alone is going to make me a lot ofmoney. Why? Because I used to only send out oneemail promo for each affiliate promotion I wasdoing. Michael showed me in this video howimportant it is to send a follow-up promotion,and he showed me exactly how to do it. He coveredthings like:

* The psychology of follow-up email promo's.
* The 2 main types of follow-up promos that makethe most money.
* How to overcome readers' objections in yourfollow up emails.
* The 2 most common mistakes people make whenwriting follow-ups and how to avoid them.

VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS
Every marketing guru out there says that the REALmoney is on the back end. I'd have to agree withthem, but the problem is... most people have noidea how to set up a back end system that makesmoney. This video will teach you how to set up anautomated back end that's loaded with killerpromos that make you lots of cash on autopilot.He reveals things like:
* The big difference between regular and back endemail promos.
* How to prepare a back end promotion sequence.
* Common mistakes people make when creating backend email promos.

VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS
This could be the most important video of theentire package for a lot of people, because mostpeople email their list to promote other people'sproducts as an affiliate. Let's face it, if youonly have 3 products, can you really afford toonly email your list 3 times a year? They'll getbored hearing about the same old products overand over again. This video sheds some light onhow to create killer affiliate promos. Michaelreveals things like:

* The two main types of affiliate promos.
* What makes affiliate promos different thanregular promos (and why ignoring this huge secretcould cost you big money).
* Michael's favorite tactics for creatingaffiliate promos that no one else is doing.
* 3 different ways to add scarcity to youraffiliate promos (this is the most importantsection of the video, so make sure you watch itover and over again).

*************************************************CONCLUSION*************************************************
As you can see, Email Promos Exposed really packsa lot of punch! Most of the courses out thereoffer only watered down, weak content. Not thisone! These videos are going on my "A-list" for along time.
I've already watched them twice, and plan onreviewing them every couple months to make surethat I have the principals, techniques andtactics burned into my mind.
If email marketing is an important part of yourbusiness (and in my opinion, it's the mostimportant part of ANY online business), then youowe it to yourself to check out Michael'sexciting new videos, Email Promos Exposed.
Here's the URL where you can get instant free accessto the videos right now.
http://www.emailpromosexposed.com/?thankyou-page=37263

Sincerely,Danny

Thursday, 25 January 2007

The Top 8 Things You Should Look For In An Autoresponder

When I'm in the process of building an opt in list full of subscribers that look forward to getting my sales message. It becomes very important which email marketing software I use.

Choosing the right one means that I can craft messages that will build a relationship with my market - and not have to worry about all of the things that can go wrong in a campaign. When I don't have to worry about all of the little things - I can focus on providing quality content to my subscribers. That ultimately leads to the sale.

Choosing the wrong one means it's lights out. There is less of a chance of me being able to build trust with my market. Now my attention is being pulled away from my subscribers.

So what features should you look for in an email marketing campaign software?

Here's my checklist:

1. Easy email list management.

If a customer asks to subscribe or unsubscribe from your list, this should be automated and as quick and easy as possible

2. Easy message list management.

You need to be able to add messages to your marketing campaign quickly and easily. You need to be able to change the order that the messages are sent out if necessary.

3. Instant message sending for those moments when things just won't wait.

You should be able to broadcast a message to your customers using your email marketing campaign software.

4. Pre-designed email message templates.

While designing your own message format is a good aim, it's always useful to have a pre-designed template to work with, if only for ideas (rather than staring at a blank screen, wondering what to design).

5. Custom fields for extra data.

For instance, if a customer was looking for a specific product, you could include this in a custom field and then use that to filter who you mail your messages to.

6. Advanced features so that customers can be moved from one list to another automatically.

For instance, you could move a customer from a pre-sales email marketing campaign once they actually buy the product.

7. Link tracking so that you know which links were clicked on.

You can use this to tweak your messages to get a higher response rate

8. Full reporting capabilities.

See exactly what your email marketing campaign subscribers are doing. This should be available on different levels so that you can get an executive overview or drill down to lower levels.

This list in no way contains every feature that you should have in an autoresponder...I left out a few...But what you've just read is my personal list that I've used successfully online to build my opt in list.

About The Author

To find out which autresponders have the best features and gives you the best chance for creating a successful email marketing campaign Click here!